“Money is always greener on our side”

Creative campaign for Aspiration Bank

Objective

The objective was to create a campaign for Aspiration Bank to raise awareness about how they use money to invest in good causes. Because Aspiration Bank is not as well-known as the bigger banks, we needed to differentiate them from the others. The goal is to educate people on what bigger banks are investing money towards and bring awareness to a new bank that will help people invest in good causes they care about.

Strategy

Though Aspiration lets you choose from many different causes to invest money towards, we are focusing on the environment since the target is millennials. The tone is riddle-like and fun to catch attention and make people want to read more.

Creative Solution

This campaign plays on the saying, “The grass is always greener on the other side.” This saying often refers to people’s situations always seeming better or more attractive than their own, whether or not it’s true. What we want people to takeaway from these ads is that it is actually environmentally greener to bank with Aspiration. This is the better option and we want to educate the audience that our money goes towards helping the earth, unlike most other banks. 

“Green” refers to both money and eco-friendliness in this case. So, we can honestly say that the grass is greener on our side.